hey guys
so i am with laura and we are talking about all of the items that american apparel has been carrying recently (besides clothes) like dr bronners soap and those orange rhoda graph paper notebooks. we are going to start a new game called WHAT WILL THEY DO NEXT and everyone can guess what american apparel will sell next to its demographic (aka us). so post your guesses!
p.s. as you all know my thesis centers on aa and i was just on a tour of the factory where they told me about aa's next new store idea which is american apparel vintage select— aa buys vintage fabric and clothes and resews/modifies them to fit aa styles of clothing and sells the "vintage" stuff in the stores. so far they only have vintage select stores in la, paris and berlin. ...... uptown next?!?
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1 comment:
doesn't zachary's smile (brand in NY) do the same kind of thing with the vintage fabric sewn in vintage cuts?
i think aa will start having vintage gumball machines in their stores
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